Boy Smells Genderful Apothecary was an exploration of selected candle and fine fragrance collections ahead of the 2021 holiday season. The objective was to create a journey through the collections by way of five standalone experiences throughout the venue - one for each of the new products.

The story unfolded at 632 on Hudson, an opulent three-story penthouse with gardens in the West Village. 

The first evening brought together 25 of New York's most influential writers, editors, and tastemakers for a world class chef's kitchen dinner. Day two welcomed editors and influencers in appointment based slots to tour the showroom.